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Claire's Stores, Inc. Reports October Sales Increase 36%
Claire's Stores, Inc. Reports October Sales Increase 36%

Same Store Sales Increase 7%

PEMBROKE PINES, FL., November 2, Claire's Stores, Inc. (NYSE:CLE) reported today sales for the four weeks ended October 28, 2000 increased 36 percent to $71,893,000 compared with $52,843,000 reported for the four weeks ended October 30, 1999. Same store sales increased 7 percent for the month on a consolidated basis. The fashion accessory division increased 8 percent while Mr. Rags increased 5 percent on a same store sales basis.

For the first nine months of fiscal 2001, ended October 28, sales increased 36 percent to $731,220,000 over sales of $539,503,000 in the same period last year. Same store sales were even for the first nine months of fiscal 2001.

Rowland Schaefer, Chairman and Chief Executive Officer of Claire's, said "October marked the third consecutive month of positive same store sales results for Claire's Stores, Inc. on a consolidated basis and we were pleased to see a marked improvement at our Afterthoughts division. Our scooter business has been very strong as we have differentiated our product from others and we also saw strength from our Halloween and Homecoming merchandise. We are currently comfortable with fourth quarter estimates and feel we are well positioned for the holiday selling season."

Pursuant to the $50 million stock repurchase program authorized on May 3, 2000 by the Company's Board of Directors, the Company has purchased 2,266,200 shares of the Company's common stock at an average price of $19.26 per share as of November 1, 2000.

The Company will host a conference call for the third quarter of fiscal 2001 on November 16, at 10:00 a.m. (EST). The call in number is 888-809-8969 and the password is Claires. A replay will be available through Friday November 24th. The replay number is 888-568-0743 and the password is 25247.

Claire's Stores, Inc.
                       (Monthly Sales in 000's)

Reporting Period    FY 2001       FY 2000         TOTAL     SAME STORE
                                                  CHANGE      CHANGE
February           $ 64,616     $ 46,807          38%          (3)%
March                86,960       69,013          26%         (11)%
April                80,451       54,843          47%           6%
May                  73,144       54,102          35%          (2)%
June                 97,006       71,047          37%          (1)%
July                 81,595       60,941          34%           0%
August               87,517       66,904          31%           1%
September            88,038       63,003          40%           9%
October              71,893       52,843          36%           7%
 
Year to Date       $731,220     $539,503          36%           0%

Claire's Stores, Inc., the leading mall-based retailer of popular-priced pre-teen and teens accessories, costume jewelry and apparel, currently operates more than 3,000 stores under the following trade names: Claire's Accessories, Afterthoughts, the Icing, Mr. Rags and Velvet Pixies. The stores are located throughout North America, Japan, United Kingdom, Ireland, Switzerland, Austria, Germany and France.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: This release contains "forward-looking statements" which represent the Company's expectations or beliefs with respect to future events. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated. Those factors include, without limitation, changes in consumer preferences for pre-teen and teen apparel and accessories, competition, and economic conditions in North America, Europe, United Kingdom and Japan.

Note: Other Claire's Stores, Inc. press releases, a corporate profile and most recent 10-K and 10-Q reports are available by fax at no charge. For a menu of available material, call 1-800-CLENYSE (1-800-253-6973) or via Claire's Internet home page: http://www.clairestores.com.

-0-
Contacts:  Claire's Stores, Inc.
           Sonia Rohan, Director of Investor Relations
           (212) 594-3127
           Fax: (212) 244-4237
           E-mail: sonia.rohan@claires.com


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